Privacy Policy

This privacy policy describes how we collect, use, and protect your personal information when you use our website and services.

1. The importance of privacy

Burger’d respects the importance of protecting your personal information. This Privacy Policy explains how Burger’d collects and manages your personal information.

By providing Burger’d with any personal information, you agree to this Privacy Policy and consent to the collection and use of personal information by Burger’d in accordance with it.

2. What is your personal information?

When used in this Privacy Policy, the term “personal information” has the meaning given to it in the Act. In general terms, it is any information that can be used to personally identify you. This may include your name, address, telephone number, email address, date of birth, location, profession or occupation, details of previous orders, credit or debit card details, social media handles, and your IP address. If the information Burger’d collects personally identifies you (meaning we know who you are), or you are reasonably identifiable from it (meaning we can work out who you are from other information we have about you), the information will be considered personal information.

3. Why does Burger’d collect, hold, use and disclose personal information?

Burger’d collects, holds, uses and discloses personal information to help us provide you with the tastiest burgers and fluffiest, crispiest chips, and for a number of other purposes, including:

4. What personal information about you does Burger’d collect or hold?

The type of personal information we collect depends on how we engage with you. Burger’d may collect or hold information received as a result of any dealing, transaction or interaction with you, including:

your contact details, such as name, age or date of birth, address, phone numbers, social media identifiers and email address;

your username and password for your online account or Relish membership;

CCTV or other surveillance device images of you when you visit a Burger’d restaurant;

your credit card or other payment/financial information;

information about your Internet Protocol (IP) address, your location and websites visited;

information about the products you view or purchase on the Burger’d Website or Burger’d App;

details of any products you have enquired about;

details of the local community groups you vote for as part of our Local Matters Program while using the Burger’d Website or Burger’d App;

information you provide to Burger’d directly through the Burger’d Website or instore, or indirectly through your use of the Burger’d Website or Burger’d App;

information you provide to Burger’d through competitions or other promotional activities;

other information you may make publicly available online (including but not limited to information on social media platforms); and/or

other information that you may provide to Burger’d from time to time or that Burger’d may collect when providing goods and services to you.

Any data related to the transaction(s) of Burger’d products or services including, last shopped restaurant, purchase history.

If you are a prospective franchisee, Burger’d may collect or hold information relevant to becoming a franchisee, including:

your contact details, including name, address, profession, occupation or job title, phone numbers and email address; and

financial and other related information you submit to us as part of your application to become a franchisee.

If you are an applicant for employment, Burger’d may collect or hold information relevant to such employment, including:

your contact details, including name, age or birth date, address, phone numbers and email address; and

employment history and other information you submit to us as part of your application for employment (which includes any information contained in any resume you provide to us).

Burger’d may also collect some information that is not personal information because it does not identify you or anyone else. For example, Burger’d may collect anonymous answers to surveys or aggregated information about how users use the Burger’d Website and/or the Burger’d App.

You must not provide Burger’d with personal information of another person, other than with Burger’d’s express permission. If at any time you provide the personal information of another person to Burger’d then you must ensure that that person has read and understood this Privacy Policy and separately consents to that personal information being used and disclosed by us for the above purposes.

5. How does Burger’d collect your personal information?

Burger’d collects your personal information directly from you unless it is unreasonable or impracticable to do so. Burger’d collects information directly from you when you:

use the Burger’d Website or Burger’d App or purchase products or services from Burger’d;

join the Burger’d Membership Relish Program or create a Burger’d account;

in-store by providing your business card for Burger’d’s “Getting Down to Business” program and other programs;

provide feedback, enter a competition or through other promotional activities;

communicate with Burger’d for any reason;

complete an application (including, in respect of ‘Local Matters’, a position of employment or a franchise opportunity) or submit a purchase order; or

otherwise supply personal information to Burger’d.

Burger’d may also collect personal information about you from third parties who provide services to Burger’d or on behalf of Burger’d.

Burger’d does not accept or knowingly collect or process personal information of customers under the age of 18 without the consent of a parent or guardian.

6. Cookies and other passive information

‘Cookies’ are small text files transferred to your computer’s hard drive through your web browser to enable Burger’d systems to recognise visitors and remember their activity. Like many websites, Burger’d may also collect personal information through the use of cookies. Cookies provide Burger’d with information about customer behaviour such as the date and time of your visit, the pages you view, the products you purchase and promotions you have participated in.

Use of cookies

The types of cookies Burger’d uses includes statistical, session, persistent and advertising cookies. The purpose for which Burger’d uses cookies is to measure traffic patterns, to determine which areas of the Burger’d Website or the Burger’d App have been visited and to measure transaction patterns in the aggregate. Burger’d uses cookies to research Burger’d users’ habits so that Burger’d can improve its online products, services, and to enhance the user experience.

Burger’d may log IP addresses (that is, the electronic addresses of devices connected to the internet) to analyse trends, administer the Burger’d Website and Burger’d App, track users movements and gather broad demographic information.

To the extent that you are using any of Burger’d’s location-based services or functionality on the Burger’d Website and/or Burger’d App, then your location data including the location of your device upon using such location-based services will be handled in accordance with the terms of this Privacy Policy.

Withdrawing consent to use of cookies

Your web browser may offer settings to disable and/or delete all cookies used on the Burger’d Website and the Burger’d App. If you do disable cookies, the Burger’d Website or Burger’d App may not operate as expected and you may not be able to access certain functions and deleting cookies may result in previous preferences expressed using this browser, such as your account log-in, being forgotten.

Burger’d may use Google analytics to track your use of the Burger’d Website. Google Analytics is a website analytics service provided by Google, Inc that places cookies on your computer’s browser. The information generated by the cookies about your use of the Burger’d Website is transmitted to Google. This information is then used for the purpose of compiling statistical reports enabling Burger’d to analyse the number of visits to the Burger’d Website, the average time spent on the Burger’d Website and the pages viewed. You can configure your browser to disable Google Analytics.

7. Who can Burger’d disclose your personal information to?

On occasion we may disclose your personal information to:

Burger’d employees, company officers, related bodies corporate or Burger’d franchisees.

Third party service providers and/or contractors, including but not limited to:

payment or other service providers;

manufacturers or distributors of Burger’d products;

promotional partners;

advertising agencies and platforms (including but not limited to Google, Meta and TikTok);

website providers;

professional advisers;

law enforcement agencies or regulatory bodies; and

any other person or organisation we tell you about.

Burger’d may also have arrangements with third party organisations for the promotion and marketing of Burger’d products on their websites. When you access the Burger’d Website or through one of these third party websites and purchase products from us, Burger’d may disclose your personal information to these third parties in order to comply with any contractual obligations Burger’d may have.

Burger’d may also share non-personal, de-identified and aggregated information for research or promotional purposes in connection with providing requested information or services to you, or for the purpose of improving Burger’d products and services.

Burger’d will not sell your personal information to third parties for marketing purposes. Unless otherwise specified in this Privacy Policy, Burger’d will not disclose any of your personal information to any other organisation unless the disclosure is required by law, is otherwise permitted by the Privacy Act, or is with your consent.

8. Direct marketing communications

Keeping you in the loop means you get access to the juiciest deals and the best guilt-free offers. To do this, Burger’d may send you direct marketing communications and information about us and our products and services that may be of interest to you. These communications may be sent in various forms, including mail, SMS and email, in accordance with applicable marketing laws, such as the Spam Act 2003 (Cth). You consent to us sending you those direct marketing communications by any of these methods.

You may opt-out of receiving marketing communications from us at any time by contacting us using the contact information in clause 15 of this Privacy Policy or by using the unsubscribe button found in the emails you receive from us.

Burger’d does not provide your personal information to other organisations for the purposes of their own direct marketing activities.

9. Anonymity

Generally, you can deal with Burger’d anonymously. However, in certain circumstances, if you choose to remain anonymous Burger’d may not be able to provide you with certain products or services, which, we are sure you agree, would be a real shame.

10. How can you access, update or correct your personal information?

You may request access to personal information Burger’d holds about you in writing to the Burger’d Privacy Officer whose details are set out below. Burger’d may require you to provide proof of your identity before providing such information.

There may be instances where Burger’d cannot grant you access to the personal information it holds. For example, Burger’d may need to refuse access if granting access would interfere with the privacy of others or if it would result in a breach of confidentiality. If that happens, Burger’d will give you written reasons for any results.

If you believe that personal information Burger’d holds about you is incorrect, incomplete or inaccurate, then you may request that Burger’d amends it. Burger’d will consider if the information requires amendment. If Burger’d does not agree that there are grounds for amendment, then Burger’d will add a note to the personal information stating that you disagree with it.

11. Security

Burger’d takes reasonable steps to ensure the personal information Burger’d holds about you is protected from misuse, interference and loss, unauthorised access, modification or disclosure.

Burger’d may hold your information in either electronic or hard copy form. Burger’d will hold your personal information only for as long as required for Burger’d’s business purposes and otherwise as required by law. Where Burger’d no longer needs to keep your personal information for a permitted purpose, Burger’d will take reasonable steps to destroy your personal information or to ensure that the information is de-identified.

As the Burger’d Website and Burger’d App are linked to the internet, and the internet is inherently insecure, Burger’d cannot provide any assurance regarding the security of transmission of information you communicate to Burger’d online. Burger’d also cannot guarantee that the information you supply will not be intercepted while being transmitted over the internet. Accordingly, any personal information or other information which you transmit to Burger’d online is transmitted at your own risk.

12. Third party payment providers

Whether it’s a Simply Burger’d kind of day, or those crispy Zucchini Chips are your go-to fix those hunger cravings, orders submitted through Burger’d’s online ordering service must be paid for by credit card, debit card or other payment methods via the payment facility provided. This secure payment facility is provided by a third party payment gateway provider. Burger’d does not store your full credit card or debit card details. You can save your preferred payment method through your online ordering account, but Burger’d’s third party provider will store these details for future retrieval. You consent to Burger’d sharing your personal information to any third party payment provider Burger’d engages from time to time.

13. Off-shore disclosure

Burger’d may disclose personal information it collects and holds about you to third party service providers outside of Australia. These third parties are located in overseas countries including, but not limited to the United States of America, Singapore, Japan, Korea and India.

Burger’d takes reasonable steps to ensure that any overseas third party suppliers or contractors deal with personal information securely. However, some of these jurisdictions may have less protective privacy and data laws. You acknowledge that, by agreeing to this Privacy Policy and the disclosure of your personal information to entities outside of Australia, overseas recipient’s may not comply with Australian privacy laws and Burger’d will not be liable to you for any breach of Australian privacy laws or this Privacy Policy by such third parties.

14.Miscellaneous

“Burger’d Australia is provided by MBurgerd Pty Ltd (the “Developer”) in partnership with Deliverect N.V. This policy governs the collection of data by the Developer and its technology provider, Deliverect, for the mobile application Burger’d Australia, as set forth in this privacy notice [https://www.deliverect.com/en/social-media-ordering-privacy-notice].”

Policy date: 1 September 2025